Neuropsychology, applied neuropsychology, consumer psychology, psychometric testing, and behavioral analysis.
Dr. James Yip was born in Hong Kong. After completing his primary school here, he went to Taiwan where he studied there for 4 years. Then he moved to Toronto to complete his secondary school. He is BA Honors in Psychology from The University of Western Ontario. Afterwards, he came back to Hong Kong to complete Masters in Psychology and PhD in Speech and Hearing Sciences from The University of Hong Kong. After spending about 10 years in academic research, he moved on to become a strategic planner at a prestigious advertising firm (DDB) for two years, and previously employed as the Marketing Director for Dolphin Canoe Club. He also served as the lead strategic planner for Leo Burnett Hong Kong specializing in holistic activation, commercial research, and communication strategies across China, regional and global brands (P&G PCC and Pfizer), Planning Director at Saatchi & Saatchi and Grey, and Group Business Director at McCann Health. Throughout his life, he has enriched his life and broadened by perspectives by engaging in numerous extra-curricular activities. His proficiency in oral and written English, Cantonese, and Mandarin has also given him a competitive edge. Outgoing personality and creativity are just some of his personal qualities.